Back Market - Let Them Buy New

We know that we can cut the planet a break and still get the tech we need. So why shouldn’t we be proud of it? The Let Them Buy New campaign focused on a joyful approach to promoting refurbished tech, while gently pointing out the flaws of new to skeptics. This campaign was a fun, gentle way to poke new holes in the idea of “new” without dunking on new tech that Back Market would inevitably end up selling.

Copywriting was done in collaboration with myself, fellow Back Market brand copywriter Adam Pasulka, our ECD Dan Brill, and the creative agency GUS.