Downgrade Now
“Downgrade Now” is the new hero campaign runing 2024-present for Back Market. The ethos of the campaign is simple — for 99% of the stuff you do on your tech, you don’t need to buy new. Texting, scrolling, calling, voice-noting, IG stalking, like-ing, hate-watching. Back Market’s Verified Refurbished tech does all the same stuff, for way less money and impact. I lead our global team of in-house copywriters to execute on the concept, as well as executed copy acrosss both the US and UK market.
